Most content calendars fail because they were built around topics instead of search intent. We build content strategies backwards from the keywords your target audience is actually using, then match those to the content your site is missing.
The process starts with keyword research across your full universe: primary targets, long-tail clusters, comparison terms, local modifiers and question-based terms that drive featured snippets. We then audit your current content against that universe to identify what exists, what is thin, what is missing entirely, and what needs consolidating.
The deliverable is a working spreadsheet, not a slide deck. Every row is a content piece with target keyword, search intent type, suggested title, target word count, internal link targets and a priority score. Your team can pick it up and execute from week one.
What is included
Delivery
All deliverables are sent digitally. Timeline is confirmed at the brief stage.